29 April 2021
Britain talks Climate: a toolkit for engagement
An introduction by Stuart McQuillan, Green Party Councillor for Long Ashton,
Followed by Q&A and discussion
Climate Outreach is an organisation that plays an integral role in helping people of all ages, faiths, nationalities and sides of the political spectrum to understand climate change in ways that are relevant for them. It recently launched Britain Talks Climate – an evidence-based toolkit designed to support any organisation that wants to engage the British public on climate change.
Research underpinning Britain Talks Climate reveals a public that is fractured but not deeply polarised, with climate change emerging as an issue that has the potential to unite us. Based on a survey of over 10,000 British adults, as well as 12 focus groups and 35 in-depth interviews, the research groups the population into seven different segments based on people’s core beliefs. More information about this research project is available here.
The launch summary and webinar (85 minutes) are available here.
Building narratives that resonate with a diverse range of values and everyday concerns is critical for the long-term goal of deepening public engagement – and keeping it there.
The toolkit provides practical advice on identifying and reaching different audiences. This advice can be viewed here.
We do hope that you can join us.
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